World Financial Group is one of the few companies of its kind in the industry today - a company dedicated to serving the financial needs of individuals and families who are typically overlooked by the financial services industry. WFG recognizes the need for widespread financial education, particularly among middle income individuals and families who could readily benefit from exposure to the latest financial concepts and solutions. Unlike many companies that target only wealthy clients, WFG is dedicated to teaching everyday people how to plan their financial futures and work toward their goals no matter what their income.
Driven by its mission to help people around the world achieve financial independence, World Financial Group and its thousands of associates in the United States and Canada introduce simple financial concepts to help clients understand how to put their money to work more effectively to move toward their goals. While many other financial services companies have a "one size fits all" attitude with little or no product choice, World Financial Group advocates the power of choice. WFG has agreements with several of the leading companies in the financial services and insurance industries allowing associates to offer clients a wide array of products and services to choose from so they can find the ones that best fit their needs. And as clients' needs change, WFG's diverse product selection can grow with them.